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What Is POP?

Jun 14, 2018


POP is the abbreviation of point of purchase. It is the most widely used, commercialized and flexible advertisement. It has an extremely important position in the commercial advertising.

 

POP includes the goods hanging flags, display shelf, posters, and product seats ,light box advertisements, special cardboard displays, and other forms of presentation are rich and varied, and they have immediate results in the on-site transaction information transmission.


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