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POP Display In The Supermarket

Apr 27, 2018

In the supermarket, we made a data survey, these numbers will show how important the POP Display is:

1.         70% of consumers go to the supermarket without a clear purpose, most of them are random buyers!

2.         Usually stay for 15 minutes!

3.         Stay in 1 product area for 15 seconds!

4.         75% of people are using 5 seconds to make a decision whether to buy!

5.         If do not see the product they want, 40% of people would buy other brands of products



POP display means point of purchase advertising. Sometimes we can understand POP Displays as a silent salesman. POP display which is most economical promotion item makes terminal vivification.