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what is POSM

Jul 02, 2018

POSM is Point Of Sales Materials. POSM is basically advertising materials that are used to display brand information to the users. It is a part of BTL campaign platform. There are different kinds of POSM’s used by brands to for their advertising campaigns. For example: Dummy Boxes, Posters, Shelf Branding, Dangler, Danger, Wobblers etc. These materials are used for executing advertising campaigns, exhibition and presentations. These materials attract consumer attention and promote the brand. Because of POSM appealing and informative nature, these materials are capable of stimulating purchases directly at the point of sale