Home > Knowledge > Content

The function and characteristics of paper display racks and paper shelves.

Sep 15, 2018

In addition to the traditional shelf and display stand (display stand) functions, paper shelves and display stands (display stands) have the following features:

■The appearance of the paper display stand can be printed in color, which is an excellent advertising carrier;

■ All (or mainly) paper display stands are made of printing paper and high-hardness cardboard, which are sufficient to carry promotional items and meet strict environmental requirements;

■Applicable to all kinds of large-scale promotional activities, stores, shopping malls, exhibitions, etc. The patterns, colors and shapes can be freely and innovatively designed, and the publicity effect is excellent;

■ Light weight, can be stacked and stacked, saving transportation logistics costs, can be used repeatedly;

■Economic and extremely practical, the seller has finished using it. If the product appearance pattern is improved, it is convenient to dispose of the recycling department.

■It can be matched with different paper materials according to the requirements of customers and carriers, and can be combined with other materials (metal, wood, plastic, etc.) to form a mixed structure display stand;

■ It is convenient for suppliers to transport directly from the place of origin to the final point of sale and unpack and sell, saving the cost of repeated stacking and packaging;

The paper shelf/paper display stand has high economic value, and it has the function of attracting customers and promoting goods for any business form of business form. At the same time, it has the effect of improving the image of the product and the visibility of the company. The paper shelf/paper display stand mainly has the following functions:

New product notification

Most paper shelves/paper displays are advertising advertisements for new products. When new products are sold, in conjunction with other publicity media, the use of paper shelves/paper display stands for sales promotion at the sales location can attract consumers' attention and stimulate their desire to purchase.

Attract customers into the store

Two-thirds of the actual purchases are made on a temporary basis, and it is clear that retail sales are directly proportional to their customer traffic. Therefore, the first step in the promotion of paper shelf/paper display is to attract people to the store.

Lead customers to stop

How to attract customers to pay attention to the goods and attract interest, the paper shelf / paper display stand can attract customers' attention with its novel patterns, beautiful colors, unique ideas and other forms, so that it stops to stay and then has an interest in the products in the advertisement. Ingenious, eye-catching paper shelves/paper displays often have unexpected effects. In addition, live advertising, such as on-site operation, trial samples, and free tasting, can also greatly motivate customers' interests and induce purchase motives.


Promote final purchase

Inspiring customers to make the final purchase is the core function of the paper shelf/paper display. To this end, we must seize the customer's concerns and excitement. In fact, the previous induction work is the basis for the customer's final purchase. The customer's purchase decision is a process. As long as the promotion work in the process is completed, the result will naturally occur.

Replace salesperson

The paper shelf/paper display stand has the reputation of "silent salesman" and "most faithful salesman". The environment often used by paper shelves/paper display stands is a supermarket, and the supermarket is a self-selected purchase method. In the supermarket, when the consumer faces many products and cannot start, an outstanding paper shelf placed around the goods/ Paper display stands to provide merchandise information to consumers faithfully and continuously, and to play a role in attracting consumers and making their purchase decisions.

Create a sales atmosphere

Using paper shelves/paper display stands with strong colors, beautiful patterns, outstanding shapes, humorous movements, accurate and vivid advertising language, you can create a strong sales atmosphere, attract consumers' attention and make purchase impulses.

Enhance corporate image

Paper shelves/paper displays, like other advertisements, can play a role in establishing and enhancing corporate image in a sales environment, thereby maintaining a good relationship with consumers. Paper shelf/paper display stand is an important part of corporate visual identity. Retail companies can make store logos, standard characters, standard colors, corporate image patterns, promotional slogans, slogans, etc. into various forms of paper shelves/paper display stands to create a distinctive corporate image.

Holiday promotion

Paper shelves/paper displays are an important means of matching holiday promotions. In a variety of traditional and modern festivals, paper shelves/paper displays can create a happy atmosphere. The paper shelf/paper display rack has played a role in fueling the holiday season.